![]() Singular is a performant platform that provides both marketing campaigns and attribution data. ![]() Since Adjust is a versatile platform, it is used by different companies, from small businesses to large enterprise clients. The platform enables its users to build audiences to strategically track all the data they need.Īdjust is a mobile-only platform and is very useful for connecting mobile users to which ads they interact with. AdjustĪdjust is another important attribution platform with the most developed Fraud Prevention system and a proper cloud system, making it one of the safest attribution partners in this list (most platforms use a third-party cloud system).Īdjust is safe and robust and offers insights on key metrics such as organic installs, clicks on ads and in-app events, mobile analytics in general, and uninstall and reinstall data. Moreover, AppsFlyer also enables deep linking and fingerprinting. This platform is suitable for any business size (including users with more than 1 thousand app installs per month) and provides its users with deep analytics and performance metrics. One of its priorities is security and privacy, making it a safe option. Their technology enables app marketers to know from which campaigns and from which media source come all the app installs.ĪppsFlyer allows marketers to link app installs and marketing campaigns and thus, optimize user acquisition and retargeting campaigns. It has a different range of features, but it mainly focuses on app downloads' attribution. AppsFlyerĪppsFlyer is one of the most robust mobile attribution tracking tools available. So, take a detailed look at the list of the most popular mobile attribution platforms and find the one that fits your app. Also, the variety of data insights might differ. Some attribution platforms provide solutions for big enterprises, some for small or medium-sized enterprises. ![]() However, not all of them might fit your business. There are different MMP options available on the market. This provides granular insights such as which ad delivers which users and which creative won those users over.’ - Adju st 14 the best Mobile Attribution Partners ‘The SDK serves to attribute app installs and post-install events to the correct user acquisition source and marketing campaign. So, once the user installs and opens the app, it starts collecting data from the device on which the app is installed. SDK is a specific code that collects measurement and attribution data. To work with Mobile Measurement Partner, you need to install a software development kit (SDK) within your app. With the help of MMP, app marketers can much easier ad accurately analyze and make decisions on budget relocation, as it shows which media platform drives the most conversion. In other words, MMP provides insights about mobile campaign performance such as app installs, clicks, engagement, revenue, etc. Mobile Measurement Partner or MMP is a third-party tool app marketers use to understand how their mobile app marketing campaigns perform. What is a Mobile Measurement Partner (MMP)? This article will unveil what MMP is and how it works and list the best Mobile Measurement Partners available. However, finding the right MMP is not an easy task. Connecting a Mobile Measurement Partner to your app will help you efficiently measure and optimize your data. To grow a mobile app, you need to make a data-driven decision.
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